The box art isn’t very appealing. Three stoic men staring at you. A train, some teepees, cows, a cowboy. Something tells you that this game is about the wild west, that you’ll be shooting some bad guys and going on an adventure.
Or you probably moved on to the other games with more attractive box art.
But wait! You decided to examine the box further. Your curiosity is piqued. What’s so “great” about this trail, anyway? So you turn to the back of the box and find an image of the board and little wooden discs and what the heck is all this?
A game about cows. And trains. And buildings. And money.